Tmall.com (Chinese: ??; pinyin: Ti?nm?o), formerly Taobao Mall, is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in China by Alibaba Group. It is a platform for local Chinese and international businesses to sell quality, brand name goods to consumers in mainland China, Hong Kong, Macau and Taiwan.
What?s Alibaba Group?
Alibaba Group is a privately-owned Hangzhou-based family of Internet-based businesses that cover business-to-business online marketplaces, retail and payment platforms, shopping search engine and data-centric cloud computing services. Its products and services are designed to make the benefits of the Internet accessible to small businesses, entrepreneurs and consumers.
Read The most influential Chinese e-commerce websites :
http://blogen.bysoftchina.com/news/the-most-influential-chinese-e-commerce-websites/439
Tmall.com was first introduced by Taobao in April 2008 as Taobao Mall a dedicated B2C platform within its consumer e-commerce website. Since then, Taobao Mall has established itself as an online gateway for leading local and global brands to reach out to the growing Chinese consumer base as well as the destination for domestic online shoppers to purchase quality, brand name goods.
China has more consumers buying online than the United States, and the value of the country?s e-commerce market may triple, to $364 billion, by 2015, Boston Consulting Group predicts.
The relationship between search engines and retail sites is different in China. In most markets, shopping begins with a?Google search. In China, online retailing marketplace?Taobao.com blocks the spider of the top search engine,?Baidu.com. Therefore,?most shoppers start their search within Taobao. Chinese shoppers are developing the habit of not relying on search engines to find products online.
On January 11, 2012, TMall.com officially changed its Chinese name to Tian Mao (??), the Chinese pronunciation of Tmall, which literally means ?sky cat?, to strengthen the platform?s positioning as a shopping destination for high-quality, brand-name products.
As of now, brands that have established flagship stores on Tmall.com include P&G, Adidas, UNIQLO, GAP, Nine West, Reebok, Ray-Ban, New Balance, Umbro, Lenovo, Dell, Nokia, Philips, Samsung, Logitech and Lipton.
The single day and the T Mall in China
The November 11 2011 (11/11/11) was a special holiday invented by Chinese young people, it was called the Day of the Singles. On that day, T-Mall, one of the biggest e-commerce sites in China, launched a special promotion campaign. When the campaign kicked off at the midnight of 11/11, in the first minute 3,420,000 people logged on the website, in 8 minutes transaction volume surpassed 100 million yuan. In the first hour, transaction volume reached 439 million yuan.
Source: http://blogen.bysoftchina.com/ecommerce/t-mall-in-china/747
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