Thursday, December 27, 2012

Birdsong study pecks theory that music is uniquely human

Dec. 27, 2012 ? A bird listening to birdsong may experience some of the same emotions as a human listening to music, suggests a new study on white-throated sparrows, published in Frontiers of Evolutionary Neuroscience.

"We found that the same neural reward system is activated in female birds in the breeding state that are listening to male birdsong, and in people listening to music that they like," says Sarah Earp, who led the research as an undergraduate at Emory University.

For male birds listening to another male's song, it was a different story: They had an amygdala response that looks similar to that of people when they hear discordant, unpleasant music.

The study, co-authored by Emory neuroscientist Donna Maney, is the first to compare neural responses of listeners in the long-standing debate over whether birdsong is music.

"Scientists since the time of Darwin have wondered whether birdsong and music may serve similar purposes, or have the same evolutionary precursors," Earp notes. "But most attempts to compare the two have focused on the qualities of the sound themselves, such as melody and rhythm."

Earp's curiosity was sparked while an honors student at Emory, majoring in both neuroscience and music. She took "The Musical Brain" course developed by Paul Lennard, director of Emory's Neuroscience and Behavioral Biology program, which brought in guest lecturers from the fields of neuroscience and music.

"During one class, the guest speaker was a composer and he said that he thought that birdsong is like music, but Dr. Lennard thought it was not," Earp recalls. "It turned into this huge debate, and each of them seemed to define music differently. I thought it was interesting that you could take one question and have two conflicting answers that are both right, in a way, depending on your perspective and how you approach the question."

As a senior last year, Earp received a grant from the Scholars Program for Interdisciplinary Neuroscience Research (SPINR), and a position in the lab of Maney, who uses songbirds as a model to study the neural basis of complex learned behavior.

When Earp proposed using the lab's data to investigate the birdsong-music debate, Maney thought it was a great idea. "Birdsong is a signal," Maney says. "And the definition of a signal is that it elicits a response in the receiver. Previous studies hadn't approached the question from that angle, and it's an important one."

Earp reviewed studies that mapped human neural responses to music through brain imaging.

She also analyzed data from the Maney lab on white-throated sparrows. The lab maps brain responses in the birds by measuring Egr-1, part of a major biochemical pathway activated in cells that are responding to a stimulus.

The study used Egr-1 as a marker to map and quantify neural responses in the mesolimbic reward system in male and female white-throated sparrows listening to a male bird's song. Some of the listening birds had been treated with hormones, to push them into the breeding state, while the control group had low levels of estradiol and testosterone.

During the non-breeding season, both sexes of sparrows use song to establish and maintain dominance in relationships. During the breeding season, however, a male singing to a female is almost certainly courting her, while a male singing to another male is challenging an interloper.

For the females in the breeding state every region of the mesolimbic reward pathway that has been reported to respond to music in humans, and that has a clear avian counterpart, responded to the male birdsong. Females in the non-breeding state, however, did not show a heightened response.

And the testosterone-treated males listening to another male sing showed an amygdala response, which may correlate to the amygdala response typical of humans listening to the kind of music used in the scary scenes of horror movies.

"The neural response to birdsong appears to depend on social context, which can be the case with humans as well," Earp says. "Both birdsong and music elicit responses not only in brain regions associated directly with reward, but also in interconnected regions that are thought to regulate emotion. That suggests that they both may activate evolutionarily ancient mechanisms that are necessary for reproduction and survival."

A major limitation of the study, Earp adds, is that many of the regions that respond to music in humans are cortical, and they do not have clear counterparts in birds. "Perhaps techniques will someday be developed to image neural responses in baleen whales, whose songs are both musical and learned, and whose brain anatomy is more easily compared with humans," she says.

Earp, who played the viola in the Emory orchestra and graduated last May, is now a medical student at the Cleveland Clinic.

So what music makes her brain light up? "Stravinsky's 'Firebird' suite," Earp says.

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Story Source:

The above story is reprinted from materials provided by Emory University. The original article was written by Carol Clark.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. Sarah E. Earp, Donna L. Maney. Birdsong: Is It Music to Their Ears? Frontiers in Evolutionary Neuroscience, 2012; 4 DOI: 10.3389/fnevo.2012.00014

Note: If no author is given, the source is cited instead.

Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/most_popular/~3/NQfpAL3gUUg/121227080110.htm

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Wednesday, December 26, 2012

Storm delays thousands of fliers; tips to get home

NEW YORK (AP) ? A massive winter storm is disrupting travel plans for fliers trying to get home after Christmas. Snow, thunderstorms, sleet, tornados and high winds have grounded planes in the nation's midsection and are expected to slow operations on the East Coast.

Delays racked up from Dallas to New York. By 9 a.m. Wednesday, more than 400 flights nationwide had been scrapped with more cancelations likely throughout the day.

Passengers are pretty much at the mercy of Mother Nature and the airlines. But there are a few things they can do to improve their odds of getting home quickly.

? If you miss your connection, the airlines will automatically rebook you on the next available flight. However, with flights at near capacity, the next open seat could be several days away. Two years ago, some Christmas fliers had to wait nearly a week to get home.

? If you're unhappy with your rebooked flight, get in line to speak to a customer service representative. But also, pick up the phone and call the airline directly, go onto the airline's website and even consider sending a Tweet.

? Consider buying a one-day pass to the airline lounge. It's a nice place to relax away from the crowd and there are usually free drinks and small snacks. But the real secret to the lounges is that the airline staffs them with some of its best ? and friendliest ? ticket agents. The lines inside will be much shorter and these agents are magically able to find empty seats where nobody else can. One-day passes typically cost $50.

___

Scott Mayerowitz can be reached at http://twitter.com/GlobeTrotScott.

Source: http://news.yahoo.com/storm-delays-thousands-fliers-tips-home-150746546--finance.html

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Gmail phone calls remain free of charge in 2013 for US and Canada

Gmail phone calls remain free of charge in 2013 for US and Canada

It may be an expected holiday gift, but it's still a nice one: Google's VoIP service in Gmail will remain free of charge for calls within the United States and Canada in 2013. A note on the Gmail Blog announced as much today; the news ushers in a thrilling third year of free Google Voice service for US and Canadian customers, right through the standard Gmail interface. Of course, we prefer the retro-inspired phone booth that Google showed off back in 2010 when the service was first announced, but free is free. Now, what to get for the megacorporation that has everything. We're thinking ... Furby? Probably a Furby.

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Source: Google

Source: http://www.engadget.com/2012/12/26/gmail-google-voice-free-2013/

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7 Advanced Social Media Marketing Strategies

This is a guest post by Tim at HostPapa.

Social media gives businesses large and small an unprecedented opportunity to build community around their business. Learn to leverage these tools to maximum effect with these 7 advanced social media marketing strategies. Advanced strategies go a step (or several) beyond simply showing up in the social media sphere to introduce and then reinforce marketing messages that prompt users to take desired actions.

social-media-campaign

Photo Credit: Laurel Papworth and Gary Hayes on Flickr

#1 Defining Your SMM Philosophy

It?s incredible how many SMM managers will leap to advanced strategies before tackling the basics, which is why we?ve placed one of the fundamental and most overlooked basics of SMM first in this list of advanced SMM strategies.

Just as your business operates around a focused, defined mission, so too must your social media marketing revolve around a centralized SMM philosophy. To define this philosophy, take a look first at your market, your audience. Most often, this audience will actually be comprised of many smaller, sometimes overlapping market niches, or segments. Identify these segments and divide your audience accordingly, so that you may tailor your messages to each of these segments individually.

Next place yourself in empathy with each of these market segments, identifying each of their needs, desires, fears, hopes, dreams, etc. And ask yourself how you can add insight and promote action toward fulfilling their desires, abating their fears, and above all prompting action. Finally, make sure that your SMM philosophy authentically represents you and promotes honesty and transparency in all your SMM messages.

#2 Optimizing Platforms

Social media platforms are the different networks where social interaction occurs (e.g. Twitter, Facebook, LinkedIn, etc.). The audiences for each of these platforms is different, as are the interfaces and the methods or types of interactions taking place on those platforms. This means your Facebook messages and your LinkedIn messages, for example, should not be the same, but rather custom tailored for maximum visibility and positive effect on each respective platform.

Once you post a message in social media, that?s not the end of it; on the contrary, your work on that message is only just beginning. Optimizing platforms means adapting your messages to best suit 1) each market segment, and 2) each social media platform. It also means staying on top of the performance of your messages. To accomplish this, determine your key performance indicators (KPI) for determining this positive effectiveness of your messages and then track each message accordingly. Likewise, track new and evolving platforms to see which ones could benefit you or your market.

#3 Refining Your Voice

You are not your business. And your business is not like every other business in your industry. That means the way that you speak about your business should be unique to your specific business. Your voice should reflect your mission and your SMM philosophy, and build rapport with your audience.

Start by listening to how your audience speaks and listens to each other. Then refine your voice to sound sweetest to their ears. Make sure the words you use, the syntax and cadences, are relevant to their expectations. And be consistent in how you present yourself.

Determine whether your business would best be served by utilizing a single voice or multiple voices. And minimize the amount of automated posting and cross-posting that you do in order to avoid sounding like a robot. Rather than being an evangelist for your business, try being a brand manager instead.

#4 Using Multimedia

When they say ?Content is King? they?re not kidding; but don?t fooled into believing that content is purely textual. An original, unique and high-value article based on your observations and analysis of goals and trends that incorporates relevant references is worth its weight in?kilobytes(??) But so is an equally stellar audio podcast, YouTube video, or Powerpoint presentation. Look at the near-instant popularity of the relatively recent arrival on the SMM scene ? Pinterest ? to see just what we mean. Truly, an image these days is worth 1,000 MB.

What to create multimedia about? Besides your products and services (360 degree images, tutorials, troubleshooters, etc.), you might also benefit from giving your audience insight into your company culture. Give a video tour of your office. Post photos of office events (and if you don?t have any office events, create some for just this purpose).

#5 Integrating Online & Offline Advertising

One of the greatest and most underused assets for online marketing is offline marketing. All too often, marketing managers segregate their online efforts from their offline efforts, and never the ?twain shall meet. But with social media comes an effortless way to merge these efforts seamlessly. Why? Because social media is all about community. And community building existed LONG before the advent of the Internet.

So how do you do this? Integrating online advertising with your offline advertising is as simple as including the URL for your blog or Facebook page, for example, to your print, radio and cable ads. You can even add incentives for people to visit those sites (see more on Incentivizing below). This provides what?s called ?social proof? for your business; that is, it shows people up front that you indeed have a sizable community surrounding your business already. People always want to hop aboard a hot, fast and forward-moving bandwagon, and this presents them with just that opportunity.

Consider that SMM isn?t all about making sales or conversions. Sure, that?s the ultimate goal, but perhaps not always the initial one. Wouldn?t it be even better than making a sale right now to get a new member to join your community first who then later on makes multiple sales?

#6 Incentivizing Messages

We just mentioned incentivizing your SMM efforts, so we might as well get into it next. By incentivizing we mean giving back to your customers as a Thank You for taking some sort of simple (usually free) action. A person may not be so quick to send you money for a product or service, but they may have no aversion to Liking your Facebook page, subscribing to your YouTube channel, Following you on Twitter, etc. Especially if they get a reward for it.

All these actions cost your audience nothing, and unlike in the rest of the consumer world, with incentivized SMM they actually can get something for nothing. What do we mean by incentives? Discounts on products and services or contest/raffle entries, to name just two.

Other actions you can incentivize in this manner include Sharing posts or articles, or even commenting on them. If you can manage to hit on the right incentive rightly presented at the right time, your incentive itself can go viral.

#7 Going Local

The Internet bestows all users with a global reach, but some of your best leads and business opportunities exist right in your own backyard (or front!). And the fact of the matter is, the Internet can help you reach out to those leads closest to you just as easily as it can help you reach across the planet.

What are your geographic demographics? Even if you don?t have a brick-and-mortar element of your business, that doesn?t mean you don?t still have specific geographic locales where your business is most relevant, most needed. Typically, this area is right where you run your business from: in the same area as your headquarters.

You already know to find groups, communities, forums and other such social networks online that are focused on your specific areas of expertise; now do the same for your specific geographic areas of influence. Join these communities, and if they don?t exist, consider starting your own. Discover the online directories that your competitors use and link yourself up with them too.

And if there is a brick-and-mortar component to your business, then make sure you?re listed as well in Google Maps and other popular mapping/GPS sites. Maximize your visibility on these sites by providing all your contact information and a direct link to your own website (or Facebook page, etc.).

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Insurance Scare Tactics

One of the most ill-advised promises President Obama made during the health care reform debate was this: ?If you like your health care plan, you can keep your health care plan.?

He should have known better. First, insurance companies and employers are far more in control of determining whether or not you can keep your health plan than the government. That was true before ObamaCare was passed, and it?s true today.

Second, ObamaCare will indeed mean that some health plans will no longer be available a year from now. That?s a good thing, despite what you?ll be hearing from companies that make huge profits selling inadequate coverage.

A few insurers have for years used slick brochures and sales pitches to persuade people to buy policies that will not come close to shielding them from financial ruin if they get sick or injured. ?Many people who have bought these policies undoubtedly believe they have a health plan worth keeping, especially since premiums for inadequate coverage are usually lower than premiums for real insurance. You can be certain that many of those folks will complain loudly when junk health insurance is banned in 2014 and, in so doing, become unwitting soldiers in the insurance industry?s ongoing battle to gut the consumer protections in ObamaCare.

Back to that first point for a moment. I remember shaking my head when I first heard the President assure me back in 2009 that I could keep my plan if I liked it. To deliver on that promise, the law would have to require employers and insurers to keep offering plans they want to get rid of, and that was never going to happen. A few years before I left my job in the insurance industry I was forced out of a plan I liked?a PPO?because my employer decided to stop offering PPOs to its workers and to move all of us into a high-deductible plan.

Now back to junk insurance. Starting in 2014, health insurance plans must offer a minimal level of coverage, and they cannot have sky-high deductibles and caps on covered benefits.? Big insurance companies like Aetna and Cigna are not at all happy about that because they make millions selling policies with very limited benefits that cover nothing after a paltry annual cap is reached.

To make us all want to petition Congress to change ObamaCare to allow them to keep selling these policies, insurance company executives have come up with a term to scare the bejesus out of us if they don?t get their way: premium shock.

At a meeting with Wall Street financial analysts a few days ago, Aetna CEO Mark Bertolini used that term in his warning that in some cases, premium hikes could soon be ?as high as 100 percent.?

?Premium rate shock for 2014, absent subsidies and everything else, is going to be in the neighborhood of 20 to 50 percent,? Bertolini said. ?And we?re going to see some markets?go as high as 100 percent.?

Note Bertolini excluded subsidies from his math. If he hadn?t his arithmetic wouldn?t have had the same impact.? Most people who have bought limited benefit plans are low-income individuals and families who currently can?t afford anything else. Under ObamaCare, starting in 2014 people up to 400 percent of the federal poverty level will be eligible for subsidies from the government to help them buy decent coverage.

Some background: In 2005, Aetna paid $250 million for Strategic Resources Co., a company that specializes in limited benefit plans. I found one such Aetna plan online that pays no more than $10,000 a year for inpatient hospital care and doesn?t cover pre-existing conditions during the first year of the policy. Under ObamaCare, not only will annual caps be unlawful, but insurers will also no longer be able to refuse to cover preexisting conditions.

Not to be outdone, Cigna in 2006 paid $175 million to buy Star HRG to compete with Aetna in the limited-benefits marketplace. ?Aetna and Cigna and the other companies that sell limited benefit plans want to protect those investments. That?s why they want us to worry about premium shock.

They?re also using that term?and its cousin, rate shock?to get us to go to bat for them to get Congress to allow them to continue charging their older customers five times or more than what they charge their younger policyholders.? In 2014 they won?t be able to charge older folks more than three times as much as younger people.

As part of their ?premium shock? campaign, insurance executives and their allies will remind us of Obama?s 2009 promise, and they?ll blame any rate increases a year from now on ObamaCare. Some increases are inevitable, but in return we?ll be spared from paying good money for coverage that is anything but good.

Wendell is a Senior Analyst at The Center for Public Integrity where this first appeared on 12/24/2012.

Source: http://wendellpotter.com/2012/12/insurance-scare-tactics/

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23 Dec

I installed some speed reading apps and tested them. I?ve so far notices a few ?categories? or groups of equals:

  • One kind exists mostly from showing a text word by word in the middle of the screen. Showing each word a very short time and so you can read at a high wpm because you never need to move your eyes.
  • Another kind is merely a speed reading article disguised as app.
  • Another kind is no speed reading app but just a reading app with a fancy name.
  • Yet another kind is training in the form of news/actually.
  • And the last kind is a training app, not for your own stuff but purely for training.

I only tested them quickly and unions talked the non-interesting. But they aren?t quite what I?m looking for. Maybe I should write one myself for training and guided reading.

This entry was posted in Other and tagged Android, Self Improvement, Speed Reading. Bookmark the permalink.

Source: http://www.tjenwellens.eu/other/speed-reading-apps-for-android/

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Monday, December 24, 2012

GLHFCasting ? Trustworthy Automobile Repairs

Visiting a shop for Automotive Experts is something everyone must have done from time to time and it is critically important that you use a place where you can find quality workmanship, reliable customer service, and affordable prices. Some people worry about going to a mechanic, as there are many places with a reputation for poor service and high prices. But there are many respectable repair shops who take this job seriously and are genuinely concerned about the safety and performance of your vehicle. These mechanics use the highest quality tools and are familiar with the procedures that find problem areas and fix them as efficiently as possible. They also focus on providing customer service and will make sure you understand what is happening to your car and the complete costs to you. Find your trusted auto repair shop today and you will never have to worry about fixing your car again. Transmission Rebuild Austin

Source: http://www.glhfcasting.com/trustworthy-automobile-repairs-3/

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