I would focus on the internal communication which entails maintaining contact with the commission members, accompanying the local regions, systematization of activities. The external communication on the other hand manages all the contact with the outside world through the blog, bulletin, social media and work with the press. So this keeps us busy momentarily but I have realized it is very easy to take over the tasks of external communication.
We have now set up a clear presentation about the campaign and its internal and external communication strategy. It is very important because at big or small events we are able to give a clear impression of the campaign and it is extremely helpful to figure out the process towards the big event in Guayaquil. So at this point I am in the process of finalizing the document which consists of the internal communication strategy. In order to do this I have used two interviews with Roberto Gortaire (the president) and Eliana Estrella (responsible for the communication) and my own observations in my internship process. There are various points which makes this communication strategy different than most internal communication strategies.
For one, it is not for an organization but for a campaign. Therefore we cannot include any mission and vision statements. Furthermore, almost all participants in the commission are joining on a voluntary basis. This makes for a very different approach in interactions as for example the meetings are seen as a positive space for interactions; to meet people of similar interests and motivations. This type of organization can very much be seen as a form of ?self-organization?; people with shared identity, in this case their passion for sustainable and healthy food consumption are driven not by external controls but on their own motivations and possibly interests of their organizations of course (this we should not forget). Another point is that the relationships with the localities for example are based on personal/friend relationships rather than institutional ones.
In the document we have clearly tried to mention these points as it is very important for the next person in charge of the communication of the campaign to be aware of these aspects. In the last part of the document, recommendations are given for the internal communication strategy. For example, the future of our relationship with the key actors in the provinces is a very important one. A suggestion would be to have a national workshop so that all actors can think about the objectives of the campaign, the role they play in the campaign, the campaign activities in their province, and the future of the campaign. I feel this could be part of a very interesting internship assignment; organizing and facilitating such a workshop so if anyone would be interested, please contact me or send an email (in Spanish) to consumocuidadoecuador@gmail.com! Also as for the sustainability of the communication aspect, it is important that a guide is made for organizing events so that events can be replicated in various provinces. In addition, the evaluation of the internal communication is of significance. All members in the commission should receive a survey in which they review the objectives, tools, activities and future of the campaign. This is very useful for the process and acknowledging that everyone is on the same line.
Well folks, this will be my last blog until I leave this food paradise! I hoped you enjoyed reading and inspired you to somehow get involved in the global food movement too..
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Source: http://wurcomblog.wordpress.com/2012/08/25/life-as-a-communication-strategist/
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